Brand & Marketing Services Lead

Hello. Is it YOU we’re looking for? 

Cozy greetings from the Mysa team! We’re a company founded on people-first culture, fueled by our mission to lead the global shift toward electrification. Through the creation of life-simplifying smart HVAC controls for homes and businesses, we’re helping our customers save energy, money, and the planet we share.

Mysa is looking for a Brand & Marketing Services Lead to join our team in St. John's, NL or Remotely. You’ll own how our brand shows up everywhere a customer meets it. We operate across e-commerce, retail, and utility marketplaces, and this role exists to build one consistent, powerful brand across all of them. You will lead our brand, social, content, product marketing, and creative functions as a shared service that powers every channel we sell through.

This is a build role. Our growth to date has come from capturing high-intent, research-driven buyers. The next wave of growth requires reaching customers earlier: educating them, building trust at the top of the funnel, and making the brand work harder across every touchpoint, whether that’s our own store, a retail shelf, or a utility program.

One important distinction: you support our channels, you don’t run them. Channel leads own their P&L and execution. You give them a stronger brand, better content, sharper product marketing, and a creative engine that makes every channel more effective.

AI is also woven into how we work at Mysa. It isn’t a tool you’ll experiment with - it’s how you’ll scale brand impact, accelerate content creation, strengthen product marketing, and enable every channel we support. 

Role Overview:

1. Brand: Strategy, positioning, voice, and visual identity. Build a true omnichannel brand with consistency at every touchpoint across e-commerce, retail, and utility marketplaces.
2. Social: Build our organic social presence into a real top-of-funnel asset, tightly integrated with the brand.
3. Content: Own the content strategy that educates the next generation of buyers, moving beyond the self-directed researcher to the mainstream customer.
4. Product marketing: Positioning, messaging, and go-to-market support for new product launches across B2C and B2B. 
5. Creative team: Lead the in-house design function as a shared service to all channels and business lines. 

Key mandates in your first year

1. Establish brand foundations. Set the strategy and guardrails so creative direction debates get settled by the brand, not by opinion.
2. Power top-of-funnel growth. Build the education and awareness engine needed to lower acquisition costs as we scale into new markets and programs.
3. Stand up planning and prioritization. Bring structure to how creative and content work gets scoped, prioritized, and delivered across competing channel demands.
4. Build our in-house video capability. Video is a core gap. You will direct a video creator who works across all three modes: shot, AI-generated, and rendered. More importantly, you will own the campaign direction and prioritization that turns that talent into shipped assets. 

Your Star Qualities

1. Fully bilingual in French and English (spoken and written). Quebec is central to our growth plans and this role owns how the brand shows up there
2. 5-10 years of progressive experience in brand marketing, product marketing, and creative leadership, with a proven track record of building consumer brands and leading high-performing teams.
3. Proven brand leadership: you’ve built or meaningfully evolved a consumer brand, ideally in hardware, home, or energy.
4. Strong track record of integrating AI into marketing and creative operations, with a clear point of view on how emerging technologies are reshaping brand building and customer acquisition.
5. Experience leading creative teams, including video
6. Product marketing chops across B2C and B2B
7. Strong planning and operational skills: you can run a shared services function serving multiple internal customers without becoming a bottleneck
8. A collaborator’s instinct: success in this role means making channel leaders more successful

More About Mysa

Since entering the North American market in 2018, our thoughtfully-designed-in-Canada smart thermostats for electric heating or cooling have been warmly welcomed into customers’ homes and hearts, garnering thousands of 5-star reviews.

Recognized as a leading employer in the booming Canadian tech sector, we were named the 2022 Tech Company of the Year by Tech NL, and have been recognized as one of Atlantic Canada’s Top Employers for multiple years.

By creating innovative smart home tech to help our now-global customer base use their home and business energy more efficiently, we’re living our mission to fight climate change and build our electric future.

Why Join Our Team?

Simply put, it’s all about you. We recognize and respect you as an expert in your field, and support you as you grow and thrive in your role.

At Mysa, we’re proud to provide perks like:

1. Flexible paid time off (PTO)
2. Flexible environment & hours
3. Competitive salary structure
4. Annual salary increases
5. Employee Stock Option Plan 
6. Comprehensive Group Health Plan
7. Employer-matched RRSPs
8. Maternity & Parental Leave Top-Up Program
9. Training & Development Allowance Program
10. Health & Wellness Allowance Program
11. Smart Home Tech Credit & In-Office Tech Allowance
12. …and more!

Mysa is an equal opportunity employer committed to promoting diversity and inclusion across race, gender, sexual orientation, religion, ethnicity, national origin, and all things that make us different and wonderful. Your application to this posting is deemed consent to the collection, use, and necessary disclosure of personal information to facilitate our recruitment process. We respect the confidentiality and privacy of all of our applicants.

Interested in this role, but unsure if your “on-paper” qualifications match? Apply anyway — we’re always looking for team members who break the mold. 

Thanks for considering Mysa as your future work home. We’re excited to get to know you.