Director of Consumer Growth & E-Commerce

About Mysa:

Mysa builds smart thermostats that help people live more comfortably and sustainably. We operate across direct-to-consumer (DTC), e-commerce marketplaces, and retail partners such as Costco, Home Depot, and others across Canada and the United States. Our mission is to make energy efficiency intuitive, accessible, and impactful - at scale.

The Role:

As the Director of Consumer Growth & E-Commerce, you will own Mysa’s consumer revenue engine and report directly to the Chief Revenue Officer. This is a P&L-oriented, director-level role with responsibility for forecasting, budgeting, and scaling e-commerce revenue across getmysa.com and key e-tailer platforms.

You will lead acquisition, conversion, retention, and digital merchandising, while working cross-functionally with Brand, Product Marketing, Sales, and Retail partners to drive sustainable, profitable growth.

What You’ll Own:

Revenue, Forecasting & Financial Accountability

• Own DTC and e-commerce revenue forecasts, budgets, and performance reporting.

• Build and manage annual and quarterly growth plans aligned to company revenue targets.

• Model CAC, LTV, contribution margin, and channel ROI to inform investment decisions.

• Provide clear, actionable performance insights to the CRO and executive team.

Acquisition & Performance Marketing

• Lead paid acquisition across Meta, Google, marketplaces, and emerging channels.

• Optimize channel mix, spend allocation, and creative performance to scale profitably.

• Partner with Brand and Creative teams to deliver high-performing, on-brand campaigns.

E-Commerce & Conversion Optimization

• Own conversion rate optimization across DTC and e-tail platforms.

• Oversee site merchandising, promotions, pricing tests, and landing page strategy.

• Lead experimentation programs to improve funnel performance and revenue per visitor.

• Ensure alignment between marketing campaigns, site experience, and retail promotions.

Lifecycle & Retention

• Drive repeat purchase and lifetime value through email, SMS, and CRM programs.

• Optimize onboarding, upsell, win-back, and loyalty initiatives.

Retail & E-Tail Digital Growth

• Partner with retail and marketplace teams to optimize digital shelf performance.

• Support joint promotions and launches with partners like Costco and Home Depot.

• Analyze sell-through and digital performance to inform forecasts.

Team Leadership & Operations

• Lead and develop a high-performing consumer growth team.

• Establish clear goals, KPIs, and operating rhythms.

• Manage agencies and vendors while maintaining strong internal execution.

Who You Are:

Required Experience

• 10+ years in growth, performance marketing, or e-commerce roles.

• 5+ years in senior leadership roles at the Director level or equivalent.

• Direct ownership of $10M+ annual e-commerce or performance marketing budgets.

• Proven experience owning revenue forecasts and financial accountability.

• Deep experience scaling DTC e-commerce businesses.

• Strong analytical and financial modeling skills.

• Experience operating in multi-channel environments (DTC, e-tail, retail).

Nice to Have

• Experience in consumer hardware, smart home, or energy technology.

• Familiarity with Shopify, GA4, Looker, Amplitude, or similar analytics tools.

• Experience scaling into the US market from Canada.

• Exposure to Amazon and large retail e-commerce ecosystems.

Success in the First 12 Months:

• Accurate, trusted consumer revenue forecasts owned by Growth.

• Improved CAC, conversion rate, LTV, and contribution margin.

• Scaled DTC and e-tail revenue with disciplined spend.

• Strong alignment with Brand, Retail, and Sales teams.

• A high-performing growth organization operating with clear accountability.

Why Join Mysa?

Reporting directly to the CRO, you’ll have real ownership, real accountability, and real influence on Mysa’s revenue trajectory across North America - while helping scale a purpose-driven brand.

And…. At Mysa, we’re proud to provide perks like:

• Flexible paid time off (PTO)

• Flexible environment & hours

• Competitive compensation structure

• Annual salary increases

• Employee Stock Option Plan 

• Comprehensive Group Health Plan

• Employer-matched RRSPs

• Maternity & Parental Leave Top-Up Program

• Training & Development Allowance Program

• Health & Wellness Allowance Program

…and more!

Mysa is an equal opportunity employer committed to promoting diversity and inclusion across race, gender, sexual orientation, religion, ethnicity, national origin, and all things that make us different and wonderful. Your application to this posting is deemed consent to the collection, use, and necessary disclosure of personal information to facilitate our recruitment process. We respect the confidentiality and privacy of all of our applicants.

Interested in this role, but unsure if your “on-paper” qualifications match? Apply anyway - we’re always looking for team members who break the mold. 

Thanks for considering Mysa as your future work home. We’re excited to get to know you.